Dots Design Studio was established by Krit Phutpim, a full-service product design company that combines knowledge from marketing and design perspectives. Its team of designers, communication designers, interior designers, and strategists can have a broader view of any project.

Their design approach is mainly focused on the experimental process of various materials, such as metal, wood, etc., and they are enthusiastic about pushing them beyond their limitations both conceptually and functionally to achieve the aspiration of creating a new design dialect.

At Dots, they deliver tangible market solutions with highly strategic creativity, a deep understanding of the consumer, and creating effective design solutions. While brand thinking is a part of the vision, it aims to find and elaborate insights and information from clients to be a brand strategy to build the brand, earn customer loyalty, and maximize investment.